From Brands to Empowered Lives

Salma Charif Khalifi Coaching Profil Picture

Meet your coach

Salma Charif Khalifi

This isn’t just about me, it’s about you. About your story, your doubts, and the breakthrough waiting for you. My role as a coach is to help you see the strength you already carry inside.

My path, from surviving a coma at nine years old, to navigating anxiety, to building a life as an immigrant, artist, and now coach, is proof that transformation is possible.

life coach in training on the path to ICF certification, with a strong background in brand management, business strategy, and emotional empowerment.

For over a decade, I led global brands, earned a Master’s in Marketing & Business Administration, and built strategies that shaped consumer experiences worldwide. But while I was building brands, I felt a deeper calling: to help people rebuild their relationship with themselves.

Today, I combine my strategic mind with a heart-centered approach to help ambitious women move through what’s holding them back and step into the life they’re meant to live — with clarity, courage, and confidence.

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    Professional Coach in Certification (ICF Path)

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    Master’s in Marketing & Business Administration

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    Background in Brand & Personal Development

My Personal Why

I was born and raised in Morocco, and today I live in Dallas. Growing up between cultures taught me resilience, adaptability, and the power of owning your uniqueness.

At just nine years old, I fell into a coma from sudden liver failure and nearly didn’t survive. That experience shaped me forever, teaching me how fragile and sacred life is, and reminding me never to live halfway.

Still, like many people, I spent years doubting myself, shrinking to fit, and postponing my dreams. Like many women, I’ve faced fear of judgment and learned how to rebuild confidence step by step. Until I finally chose to break free.

That’s why I coach: to help others reclaim their inner power, dismantle limitations, and create lives that feel authentic, fulfilling, and bold.

Salma Charif Khalifi standing with her arms crossed against a plain white background.

Beyond Coaching

I’m also a mom, a wife, and an artist. These roles constantly remind me of the balance, joy, and courage I want for every client I work with.

If you’re ready to stop playing small and start living boldly, I’d love to walk beside you every step of the way.

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My coaching and art come to life here, reflections, colors, and stories I share daily.

Let’s connect beyond the website.

To all my women out there your inner flame was never gone, it just needed air. 🔥 #empowerment #innerstrenght
✨My daily affirmations✨ These are the reminders I tell myself every day to stay centred and keep moving with trust. They’re words that help me shift my energy when I need it the most. I’m sharing them here because maybe one of them is
These are the hats I wear. Together, they make who I am. Each role challenges me. Each one shapes me. I’m here to remind you : you don’t have to fit in one box! You can be many things at once. And that’s YOUR true POWER. Which h
✨ Mirror Souls Series ✨ This piece is part of my Mirror Souls series. It’s about those rare moments when two people hold space to each other beyond words. For me, it’s less about what’s said, and more about presence — the ki
September won’t just be another month… ✨ I’ve been working on something to help you rewrite that story. The countdown starts now. ⏳ 7 days until the reveal.