MY STORY
I went from
a coma
to a calling.
"I was nine years old when my body decided it had something to teach me. I've spent the rest of my life learning to listen."
ACT I · THE BEFORE
I was a girl who was good at being good.
I was born and raised in Morocco, in a family, a culture, and a generation where good girls were quiet, smart, useful, and pretty in that order. I was all four. I learned the script young. Be polite. Don't take up too much space. Make everyone proud. Smile through what hurts.
For most of my childhood, I was excellent at it. School came easily. Approval came easily. The world rewarded the version of me that performed well and asked for nothing.
And then one day, I was 9, my body did something I couldn't explain. I went to sleep, and I didn't wake up the way everyone expected. I went into a coma.
“
The world I had been performing for stopped.
And in the silence, something else started.
Act II · The Coma
I remember the words. Poor girl.
When I woke from the coma, my body was weak, but what stayed with me wasn’t the recovery. It was the way people looked at me.
Poor girl. Poor thing.
As if surviving had made me smaller.
But what they didn’t know is that in that space between life and death, I made a choice.
I remember being asked: Do you want to leave, or do you want to come back?
And I chose to come back. To bring more empathy. More love. More meaning.
Yet somewhere along the way, I learned a different lesson: be the good girl, stay quiet, don’t be difficult.
And that’s how shrinking began.
You can build a beautiful life on the outside
and be disappearing on the inside.
I know. I did it for two decades.
“
Act III · THE BECOMING
I learned shrinking before I had words for it.
I watched my mom and women make themselves smaller to keep others comfortable, and I learned to do the same. Be easy. Be pleasant. Don’t take too much space.
But another part of me always knew I was made for more. That tension made me curious.
I started attending workshops, sitting in women’s circles, and reading psychology, trauma, identity, and emotional patterns. And everywhere, I met women carrying the same quiet disconnection I knew so well.
That’s when I understood:The work didn’t begin when I became a coach. The work found me long before that. Women came to me with the same sentence in their mouth, dressed in different clothes: I have built a life I'm supposed to want, and I don't know who I am inside it anymore.
And every time I sat with one of them, I would think: I know exactly where you are. I have been there. Let me show you the way out.
That's when I understood. The coma at nine wasn't a tragedy that happened to me. It was a teacher that came early. It taught me, before I could put words to it, that life can stop in three seconds. That the only thing you can take with you is the woman you actually became. That performing was never going to be enough.
I had spent the first half of my life learning to shrink. I'm spending the second half teaching women how to shine.
You were not too much.
You were taught to be small to keep others comfortable.
That's a very different sentence.
“
WHAT I BELIEVE
Three things I'll tell you
in the first session.
These aren't theory. They're what I've lived through, and what every woman I've worked with has confirmed in her own body.
I.
Every woman has a voice she abandoned to belong.
Not metaphorically. Literally.
A tone. A posture. A version of herself edited for approval. Most women aren’t struggling with confidence. They’re disconnected from the part of them that was never allowed to fully speak.
II.
Healing isn’t mindset work. It’s nervous system work.
You can understand your patterns and still repeat them.
Because transformation doesn’t happen in thought alone. It happens when the body finally feels safe enough to become someone new.
III.
Playing small is expensive.
It costs your voice. Your standards. Your truth. Your relationships. Your life.
The women who say yes to this work aren’t buying coaching. They’re choosing themselves. I run a premium practice intentionally priced, because the women who say yes are ready.
What it actually looks like.
IN THE WORK
Coaching sessions. Speaking. Writing. Sitting with women at the moment they stop apologizing.
THE FORMAL STUFF
Training, credentials, and
the resume version.
Master's in Marketing & Business Administration
Trained as a strategist before I trained as a coach. It shows up in how I help women translate inner transformation into outer-world results.
10+ years leading global brands & teams
I spent over a decade in corporate brand leadership before I built my own practice. I know what it looks like to perform at the top of your field, and to quietly question whether it's enough.
100+ hours of personal development & coaching training
Positive psychology, somatic foundations, emotional alignment, coaching fundamentals. The methodology is rigorous; the application is human.
ICF Certification Pathway · In Progress
I'm pursuing the International Coaching Federation's certification, the gold standard for professional coaching. Because if I'm going to do this work, I'm going to do it the right way.
The lived experience
Moroccan. Immigrant. Mother. Wife. Woman who has performed her way through twenty years of "successful" and finally stopped. This is the credential the others sit on top of.
You should know I've done the work, but the credentials aren't what makes the coaching work. The lived experience does.
The first conversation
is the free one.
WANT TO WORK TOGETHER?
If anything in this story made something move in you, that's worth a 30-minute conversation. No pitch, no pressure. Just space to be heard.