From Brands to Empowered Lives
Meet your coach
Salma Charif Khalifi
At nine years old, I fell into a coma from sudden liver failure and nearly didn’t survive. That experience became my first awakening, teaching me that life is sacred, fragile, and too short to live halfway.
But as I grew, I fell into the patterns many women know too well, shrinking to fit, overgiving, doubting my worth. I chased perfection, postponed dreams, and forgot the strength I already carried
My healing began when I stopped trying to prove myself and started meeting myself with compassion. That’s where my transformation started… and why I now help others break free from their own limitations..
My Work Is About Mindset & Emotional Empowerment
I help ambitious women dismantle self-doubt, regulate their emotions, and realign with their authentic power.
My approach blends emotional intelligence, mindset coaching, and strategic growth, so transformation feels grounded, not forced.
A Strategic Mind with a Heart-Centered Mission
With a Master’s in Marketing & Business Administration and over a decade leading global brands, I bring both structure and soul to my coaching work.
Today, I combine my background in business strategy with my ICF coaching certification training to guide women in creating meaningful, lasting change.
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Professional Coach in Certification (ICF Path)
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Master’s in Marketing & Business Administration
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Background in Brand & Personal Development
Beyond Coaching
I’m also a mom, a wife, and an artist. These roles constantly remind me of the balance, joy, and courage I want for every client I work with.
I believe transformation starts with awareness, and grows through aligned action.
If you’re ready to reconnect with yourself and create real change, discover how I can support you through one-on-one coaching sessions designed to realign, empower, and elevate every area of your life.
If you’re ready to stop playing small and start living boldly, I’d love to walk beside you every step of the way.
From my heart to yours
From my heart to yours
When was the last time you truly felt connected to yourself?
I share reflections, lessons, and stories that helped me evolve, so you can find pieces of yourself in them too.
Dive into thought-provoking insights on alignment, confidence, and emotional empowerment.
You can also visit The Empowerment Room, my video library where I share short, empowering videos designed to help you reconnect with yourself, release emotional blocks, and realign with your truth.
My coaching and art come to life here, reflections, colors, and stories I share daily.
Let’s connect beyond the website.
