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From Doubt to Breakthrough

Empowerment Coach · Alignment Guide · Confidence Catalyst

10+ years leading
global brands & teams

Master’s in Marketing
& Business Administration

100+ hours in personal
development & coaching training

Currently in Certification
(ICF pathway)

I’m Salma, Your Alignment & Empowerment Coach

I help ambitious women who feel overwhelmed, stuck, or out of balance regain clarity, confidence, and momentum to create a life that feels aligned and fulfilling. My approach blends practical tools with emotional empowerment so you don’t just dream about change—you embody it.

While my passion is guiding women through this transformation, my coaching is open to anyone ready to break patterns, release limitations, and step into their best self.

Your next chapter,
told by others

“Salma cuts through the noise and gets to the heart of the problem. In just three sessions, I gained clarity, confidence, and the courage to go bigger in my business”.

Sarah M. – Austin, TX

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Black and white portrait of a woman with a buzz cut, hand on hip, leaning slightly forward.

"Salma challenged my excuses and helped me land my dream role in under three months. Her mix of strategy and empathy is unmatched."

Aisha K. – New York, NY

“I overcame self-doubt and perfectionism thanks to Salma’s guidance. I now approach my creative work with confidence and joy.”

David R.– London, UK

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"Salma’s tough love and actionable strategies boosted my business by 40% — and gave me control over my life again."

Melissa P. – Dallas, Texas

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From stuck to unstoppable.

Unlock Your Potential.

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Discover the clarity, confidence, and direction you need to create the life you've always dreamed of. Together, we'll unlock your true potential and build lasting success.

The method ❊ How We Create Your Breakthrough

Reflect - Clarity starts with self-awareness.
We begin by creating space to pause, go inward, and explore what’s truly going on beneath the surface — emotionally, mentally, and energetically. This is where we uncover limiting beliefs, internal narratives, and hidden patterns.

01

Realign - Healing is not fixing — it’s remembering who you are.
Once you see what’s been holding you back, we work together to shift it. We’ll challenge outdated mindsets, regulate emotions, and align your thoughts, choices, and energy with who you’re becoming.

02
03

Reclaim - you don’t need permission to live fully. You need support to rise boldly.
You take ownership of your voice, your boundaries, your vision. This is where transformation becomes action — confidently stepping into the life you want to live, with tools that help you stay grounded and empowered.

Choose Your Coaching Path,
From you, to you, for you

This is a space to reconnect with yourself and move forward with clarity, confidence, and balance. I help ambitious women who feel stuck or overwhelmed break free from self-doubt, realign with what matters most, and create a life that feels truly fulfilling. Every coaching session includes personalized strategies, emotional empowerment, and ongoing support—so you don’t just dream about change, you embody it. Choose the program that best fits your needs and goals, and let’s begin your breakthrough.

30-Minute Discovery Call

Free

Let’s connect and see if coaching is right for you.

We'll talk about where you are, what you need, and how I can support you.
No pressure — just clarity, connection, and next steps if it feels right.

I only offer 10 free Discovery Call openings each month. Spots fill quickly, so if you see availability, reserve now.

30-Minute Video Call

$150

Your journey begins here.

This session builds on your discovery call and focuses on what matters most to you. We'll start untangling blocks, gaining clarity, and moving toward real change — one step at a time.

60-Minute Video Call

$250

A focused session designed to dive deeper.

Whether you're navigating change, building clarity, or releasing old patterns — this is your time to explore, reflect, and move forward with intention.

& Packages for Deeper Transformation

3-Session Package

$600

Your momentum starts here.

This package gives you three focused sessions to gain clarity, release blocks, and take the first steps toward lasting transformation. Perfect if you want accountability and guidance to move forward with confidence.

$750 → $600 (Save $150)

6-Session Package

$1140

A journey of steady growth.

With six sessions, you’ll have the space to dive deeper, break patterns, and create meaningful, lasting change. This package provides consistent support and the tools you need to step fully into your potential.

$1,500 → $1,140 (Save $360 - Best Value)

12-Session Package

$2,200

Your full transformation journey.

Twelve sessions designed to guide you through profound breakthroughs and sustained growth. With ongoing support, strategies, and reflection, this package helps you reinvent yourself and step boldly into the life you want.

$3,000 → $2,200 (Save $800)

Find the Right Coaching Session for You

Not every journey needs the same pace. Some clients need quick clarity, others seek deeper transformation.

Compare the options to see which session best supports your goals.

Option Best For What You Get Outcomes Price
30-Min Discovery Call See if coaching is right for you Free 30-min connection call Clarity, connection, next steps Free
30-Min Session Quick clarity on one challenge Focused 30-min video call Fast relief, practical action steps $150
60-Min Session Deep exploration & strategy In-depth 60-min video call Breakthroughs, lasting clarity $250
3-Session Package Short reset + accountability 3 × 60-min sessions Confidence, momentum, progress $600 (save $150)
6-Session Package Lasting change & resilience 6 × 60-min sessions New habits, emotional strength $1,140 (save $360)
12-Session Package Full transformation journey 12 × 60-min sessions Profound breakthroughs, durable change $2,200 (save $800)

Not ready to book yet? Start here.

The 20 books that shaped my life… and can shape yours too

Digital illustration of a book list titled 'My Booklist' with a tablet showing a book cover titled '20 Books That Shaped My Life and Can Shape Yours Too,' featuring a stack of books from Salma Charif Khalifi in front of a library background.

Ready to completely transform your life, your mindset, and the way you see yourselF?

I’ve curated my 20 most life-changing books — the ones that have shaken me, inspired me, and unlocked new possibilities I never imagined.

Inside, you’ll find practical strategies, timeless wisdom, and soul-shifting insights across:

Personal growth & mindset, Psychology & relationships, Business & money, Communication & influence and Spirituality & self-discovery

These aren’t just books — they’re 20 invitations to think bigger, act boldly, and create the life you truly want.

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My Story & Why I Do This Work

I’ve always had a deep calling to serve — to help people break free from their limitations and step into their fullest potential. Coaching isn’t just a profession for me; it’s my nature.

I was born and raised in Morocco, and today I live in Dallas. Growing up, my Moroccan roots taught me resilience, community, and the value of living with heart. Moving to the U.S. challenged me to reinvent myself in an entirely new environment, to embrace the unknown, and to turn obstacles into opportunities. Living between cultures gave me a unique lens: I understand what it means to feel different, to adapt, and to find strength in your uniqueness.

At nine years old, I fell into a coma from sudden liver failure and almost didn’t survive. That moment changed me forever. Facing death at such a young age taught me what most people only realize much later: life is fragile, sacred, and far too precious to live halfway. From that day on, I knew I was here for a reason — to live fully, unapologetically, and to help others do the same.

But like many people, I didn’t always live that truth. For years, I doubted myself. I knew I had potential, but I still shrank to fit — dimming my light so others could shine. I postponed my dreams, second-guessed my worth, and carried the heavy weight of playing small. Until I decided to break free.

Today, I am a mom, a wife, a working professional, an artist, and above all, a woman devoted to helping others rise. I’ve been where you might be now. And I know what it takes to break free.

Through my multicultural journey, I’ve learned how to bridge worlds — tradition and modernity, vulnerability and strength, fear and courage. That’s the space I create for my clients: a safe and expansive place where you can dismantle the beliefs holding you back, reconnect with your inner power, and create a life that feels truly yours.

If you’re ready to stop playing small and start living boldly, I’m here to walk beside you every step of the way.

Book a call with me today — your breakthrough starts here.

Book Your Free 30-Minute Consultation— spots limited to 10/month.

A promotional graphic advertising a free 30-minute consultation with images of a bedroom, a woman working on a laptop at a small table, and a cup of coffee on a plate on a table.

Still unsure? Book a free trial session— a chance to chat through your goals, get a feel for how I coach, and let's explore how we can work together. Take the first step towards the life you've always wanted.

Let’s connect and talk about where you are, what’s been feeling heavy or unclear, and where you truly want to go.

If you're feeling stuck or at a crossroads, this call is your space to pause, reflect, and gain clarity. We'll unpack the challenges holding you back and explore the path forward — together.

You’ll also have a chance to ask questions about coaching, and I’ll guide you toward the option that feels right for your next step.

Only 10 free Discovery Calls are available each month. If you see an open spot, reserve it before it’s gone.

Frequently Asked Questions

  • A discovery call is a free 30-minute session where we explore what’s holding you back, what you want to create, and whether coaching with me feels like the right fit for you. You’ll walk away with more clarity and a sense of what your next step could be — whether or not we continue together.

  • Not at all. Many of my clients come to me feeling stuck, overwhelmed, or unsure of what they truly want. Coaching is designed to bring you that clarity — together we’ll uncover what matters most and create a path forward that feels aligned and achievable.

  • It depends on your goals and level of commitment. Some clients feel a shift after the very first session, while others notice deeper transformation over a few weeks as they put new insights and strategies into practice. What’s consistent is that you’ll leave each session with actionable steps and renewed confidence.

  • Yes. While I specialize in empowering women, my coaching is open to anyone who’s ready to get unstuck, build confidence, and create a more aligned life. If you feel drawn to this work, you are welcome here.