From Doubt to Breakthrough

Mindset and empowerment coaching for women seeking clarity, emotional balance, and the ability to overcome self doubt and rebuild their confidence

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10+ years leading
global brands & teams

Master’s in Marketing
& Business Administration

100+ hours in personal
development & coaching training

Currently in Certification
(ICF pathway)

I’m Salma Charif Khalifi, Your Mindset & Empowerment Coach

SALMA CHARIF KHALIFI INTRO PICTURE. crossing her arms, standing against a white background.

I help women who struggle with self doubt, low self esteem, lack of confidence, clarity, and anxiety to reconnect with their inner power, rebuild confidence, and restore emotional balance so they can rise into their full potential and live with meaning, peace, alignment, and empowerment.

This isn’t about quick fixes or fluffy motivation. It’s about giving you the tools to:

  • Reframe limiting beliefs that keep you small

  • Build confidence & momentum to go after your goals

  • Shift your perspective to see possibilities, not barriers

  • Create lasting alignment between who you are and the life you’re meant to live.

Because when your mindset shifts, your entire reality does too.

Your next chapter,
told by others

“Salma Charif Khalifi gets to the heart of the problem. In just three sessions, I gained clarity and confidence to go bigger in my business”.

Jay M. – Austin, TX

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Black and white portrait of a woman with a buzz cut, hand on hip, leaning slightly forward.

"Salma Charif Khalifi helped me land my dream role in under three months. Her mix of strategy and empathy is unmatched."

Aisha K. – New York, NY

Black and white portrait of a person outdoors with long hair and a button-up shirt.

“I overcame self-doubt & perfectionism thanks to Salma’s guidance. I now approach my work with confidence.”

David R.– London, UK

“Salma’s tough love and actionable strategies boosted my business by 40%, and gave me control over my life again."

Melissa P. – Dallas, Texas

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Choose Your Coaching Path, From you, to you, for you

30 min Call

$150

Best for: Quick clarity on one challenge.

What you get: A focused 30-minute video call where we’ll untangle blocks, gain clarity, and create practical action steps, so you walk away with fast relief and direction.Your journey begins here.

Book Now

60 min Call

$250

Best for: Deep exploration and strategy.

What you get: A 60-minute session designed to dive deeper into your journey. Together, we’ll explore challenges, build clarity, release old patterns, and move forward with intention. Expect breakthroughs and lasting clarity.

Book Now

Ready for deeper transformation?

NEW!

Go beyond a single session and commit to lasting clarity confidence and meaningful change.

With my 3, 6, 12, and 24-session coaching packages, you will get the structure, support and guidance you need to grow shift and thrive.

Start Your Breakthrough

Start Your Breakthrough ☆

Explore Your Coaching Package

Not sure which option is right for you?

Start with a free 30 minute discovery call. Spots limited to 10/month. Reserve it before it’s gone.

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Book Your Free Call

From stuck to unstoppable. Unlock Your Potential.

SALMA CHARIF KHALIFI  sitting on a stone ledge outdoors, wearing a cream-colored outfit with black and beige heels, amidst green foliage.

As an emotional empowerment coach trained in positive psychology and coaching fundamentals, I bring a blend of science, strategy, and deep intuitive work to help you create lasting inner change.

The method ❊ How We Create Your Breakthrough


Reflect. Clarity starts with self-awareness.
We identify the emotional patterns and belief systems that keep you looping in doubt, fear, and overthinking so you can finally understand what is happening inside you.

01

Realign. Healing is not fixing, it’s remembering who you are.
You learn science backed tools to regulate your emotions, strengthen your mindset, and replace old limitations with clarity and confidence.


02

03

Reclaim.You step into the identity of the woman you are becoming. Empowered. Grounded. Confident. Fully aligned with your purpose and potential.

What’s Holding You Back Right Now??

Step Inside the Empowerment Room.

I created this space to share real stories, mindset shifts, and coaching insights with you, short, powerful videos that help you see new possibilities in your own life. Watch a few below, and if you want more, the full library is waiting for you.

Explore the Full Video Library

Mindset Shifts & Breakthroughs.

Not ready to book yet? Start here.

The 20 books that shaped my life… and can shape yours too

Digital illustration of a book list titled 'My Booklist' with a tablet showing a book cover titled '20 Books That Shaped My Life and Can Shape Yours Too,' featuring a stack of books from Salma Charif Khalifi in front of a library background.
SALMA CHARIF KHALIFI with closed eyes, holding her chest with one hand, appears emotional or reflective.

Why I Do This Work

I was born and raised in Morocco, and today I live in Dallas. My journey, from falling into a coma at nine years old to rebuilding my confidence and voice as a woman, immigrant, and mother, shaped everything I believe about healing, growth, and resilience.

My calling is to help others do the same:

Dismantle self-doubt, reconnect with their truth, and create a life that feels deeply aligned.

More About Me
  • A discovery call is a free 30-minute session where we explore what’s holding you back, what you want to create, and whether coaching with me feels like the right fit for you. You’ll walk away with more clarity and a sense of what your next step could be, whether or not we continue together.

  • Not at all. Many of my clients come to me feeling stuck, overwhelmed, or unsure of what they truly want. Coaching is designed to bring you that clarity, together we’ll uncover what matters most and create a path forward that feels aligned and achievable.

  • It depends on your goals and level of commitment. Some clients feel a shift after the very first session, while others notice deeper transformation over a few weeks as they put new insights and strategies into practice. What’s consistent is that you’ll leave each session with actionable steps and renewed confidence.

  • Yes. While I specialize in empowering women, my coaching is open to anyone who’s ready to get unstuck, build confidence, and create a more aligned life. If you feel drawn to this work, you are welcome here.

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